Strategy and BD
Growth
We support law firms with every aspect of business development strategy, from whole-of-firm strategic planning to dedicated client relationship management solutions and everything in-between.
Sustainable law firm growth is holistic. While it is fueled by exceptional BD, it can only be propelled by a whole-of-firm approach to growing the business, together.
We work closely with you to understand the nuances of your firm, in much the same way that you understand your clients, and we bring that knowledge to every solution we develop with you. In doing so, we make sure the projects we execute are holistic, practical, have immediate impact, and are sustainable long-term.
Each project is different, depending on firm needs. However, some examples of how we have sustainably increased revenue for firms across APAC include the ideation and execution of key client programs, developing and running client feedback systems, client analysis and segmentation, practice and industry group strategies, pitching and proposal frameworks, international referral networks, productisation of services, and many others.
We also have extensive expertise with BD and Marketing team structuring, tech stack review, and tech-driven fee earner enablement. When appropriate, we work closely with the Asia-Pacific’s region’s leading specialist recruiters and LegalTech innovators to achieve your goals.
Marketing and Communications
Voice
Our approach to marketing and communications focuses on continuous modernisation, clarity, and personalisation. Your firm’s voice in the market should be a genuine reflection of the partners—modern, clear, and practical.
We have supported firms in full brand refreshes, developed full-firm suites of marketing materials, facilitated brand and voice sprints, built and deployed customised Gen AI "firm voice" and "client focus group" personas, developed and executed agile content strategies, and rapidly developed and deployed emergency communications strategies in some of the world's most challenging environments.
Every firm is different.
We tailor our services to your needs.
To discuss your project, set up a call with our principal, Zac Robinson.